AKRO Fragrances

In his classic novel À la recherche du temps perdu, the writer Marcel Proust showed how you can be transported back to your childhood by a scent or taste. For Proust, it was a small cake called a petite madeleine that did it. For Akro's Olivier and Anaïs Cresp, it's the lemon cupcakes at Carnaby Street's Crumbs & Doilies.

Whenever they're in London, they make a pilgrimage to the renowned bakery, looking for that transportative experience - one that reminds them of long lost days, trips to the United States and those cosy afternoons hiding from the chaos of Central London. In honour of the Crumbs & Dollies cupcakes and the evocative power of sweet treats, Akro has created a new fragrance: BAKE, a scent to remind you of a childhood treats and better times. 

Fragrance Notes: 

Lemon, Vanilla, Praline, Chantilly Cream

Fragrance Notes:
Raspberry, Oud Assadi & Leather, Ambrox

Awake revisits the craziness of coffee through a concentrate of unstable energy that finds its power in bitter scents.

Everyone knows where they first really fell in love with coffee. For us, it was the feted Bluebells Cafe on Portobello Road - the place we came to get our morning fix, the antidote to the night before. ​Awake i​s a fragrance that captures the evocative smell of a warm coffee shop on a cold West London day; the freshly ground beans, the steam, the heat, the bitter luxury.

Fragrance Notes: 

Santos Coffee, Green Cardamom, Italian Lemon, Haitian Vetive

It’s that time of year when the days are getting shorter, the nights are getting longer and you just wish summer could have lasted forever. At Akro, we can’t promise to keep the weather good, but we can bring you a little hit of summer whenever you want. RISE is our new summer-inspired fragrance, one informed by those unforgettable summer nights drinking Pina Coladas on faraway beaches, or exploring the city in search of new experiences and sensations. With notes of fresh coconut water, juicy pineapple and added depth from creamy sandalwood - RISE is a fragrance designed to transport you back to those magical summer moments, perfect for whenever you’re in need of a winter pick-me-up.

Fragrance Notes:
Coconut Water, Pina Colada, Toffee, Tiare Flower, Sandalwood

Dark borrows from chocolate its most seductive facets to play with emotions and captivate the senses

Dark Chocolate, like foreign films and black coffee, is something you only get really into as you get older. A​ ​petite décadence that ​you’ll only understand when your tastes mature, when you’ve fully explored your sensuality. Our baptism into the darkness came about when we discovered Said London - the legendary Soho chocolatiers. Just walking in there off the cold, dark streets of W1 feels like a sensory reawakening, as you let their aromas into your airwaves, and the flavours onto your tongue. Said soon became a weekly, guilty pilgrimage spot for us, a place to train our senses. When it came to creating bottling our addictions, it was one of our first places we thought about. Bitter and sweet, without being bittersweet, ​Dark ​is a fragrance of pure indulgence.

Fragrance Notes: 
Cocoa, Dark Chocolate, Cinnamon, Hazelnut, Vanilla

Smoke is inspired by the pleasure of the first drag of a cigarette, which is consumed as quickly as it is born.

Smoke: it's a scent that splits us down the middle, the ultimate acquired taste. It might not be for everyone - but for those who are pulled in by it’s taboo aroma, it’s the abiding scent of the best times of our lives; first kisses, last dances, 5am enlightenments, after parties and mornings after. It’s the scent you’re not supposed to like, but the one you can’t forget.

Fragrance Notes:

Balkans Tobacco Leaves, Cade, Benjoin, Tonka Bean

SMILE is our addictive happiness fragrance.

SMILE is a new fragrance inspired by the pursuit of joy and born out of a unique family connection.

Many years ago, as a young girl, Akro founder Anaïs Cresp asked her father, the master perfumer Olivier Cresp, to create a perfume just for her, one that nobody else in the world would have.

Olivier set about creating a scent that was as powerful as it was personal—a bottle full of joy for his daughter to carry through life. To do this, he combined notes of sage, bergamot, and raspberry, building a bright and vivid fragrance that could work at any time and any place. For years, Anaïs kept this scent to herself, but now she wants to share it with the world.

SMILE is a fragrance to brighten your day.

Fragrance Notes: 

• Top Notes: Sage, Bergamot
• Heart Notes: Natural Raspberry
• Base Notes: Musk

Malt is the perfect synthesis of a delicate liquor and a drunkenness that leaves its trace on the skin.

A really good whisky is a sensory experience; it's the bite on your tongue, the warmth in your cheeks, the smoky aroma that releases when it falls over ice. It’s a scent we first became enamoured with when working the pubs and bars of Ladbroke Grove, a scent that will forever be associated with that dangerous ‘tipping point’ in a night; that witching hour and a bit before closing time when the beers become shorts, relaxation becomes hedonism and night edges closer to morning. We just knew we had to bottle if for you.

Fragrance Notes: 

Whiskey, Rum, Leather, Seaweed, Patchouli.