JOVOY Paris

In the beginning there’s vanilla, of course, but it’s an unexpected vanilla — subtle, ethereal, as if suspended, with a unique note of honeyed, powdery mimosa. Next comes a vanilla that’s gourmand but not heady, fruity but not baked, poised between a “real” vanilla ice cream and sweet promises that echo like languorous kisses. An unambiguous fragrance trail, conceived like a beckon, arousing the appetite, and casting a spotlight on whoever wears it. Whether your personality is discreet or, to the contrary, completely intense, this perfume is made for those who wish never to go unnoticed again.

“By day, I wear it like a signature: you know I’m there, my perfume identifies me. By night, it envelops me in sweet promises. It fills the space, slips into every corner of the mind — and makes others feel a void when I move away.” And if I’m no longer around and my absence has not yet become overpowering, it must be that I left something behind — a scarf, a jacket, a little bit of myself.”

Fire At Will Fragrance Notes: 

Vanilla, Mimosa, Brown Sugar, Musk, Vetiver, Amber

How many times have you let yourself be taken by surprise and found yourself enticed by a fragrance wafting from a café terrace, captivated by scent of a secret garden — or perhaps beguiled by an unforgettable perfume worn by a stranger in a crowd? And how many times have you secretly wished to be that anonymous stranger who captivates merely by virtue of a perfume?

Like perfectly formed exotic dancers, frangipani flowers engage in an elaborate, spellbinding choreography. As the enchantment takes hold, a plume of traditional chai tea perfects the charm. Ginger and cardamom set ablaze an irresistible cloud of milky, gourmand notes.

A spell in the guise of a perfume that murmurs Remember Me.

Bergamot, lemon, cardamom, tea, frangipani, ginger, milk, woody notes, cedar, vanilla

 

The 'Enfant Terrible' is both loved and hated; his power of seduction never fails him.” - Francois Henin

His desires are our orders. It is impossible to refuse her anything. The spoiled child's strong personality withers not as they grow. As an adult they continue to live a life on the cusp, and we still forgive them everything. Whatever their tantrums, demands or wheedling, we rush to give in. Even their power of seduction smashes through all boundaries. Adorable and headstrong, they make life breathtaking and immediate… How can we possibly say no to the promise of new and ever more extraordinary adventures?

Perfumer: Jacques Flori (Robertet)

Oriental, Woody, Spicy 

• Top Notes: Nutmeg 
• Heart Notes: Date 
• Base Notes: Cedarwood 

 

Whenever it appears that an artist’s work is finally finished, there is always a moment where a sense of doubt overwhelms the artist. Should they change a note? Do they need any more of this? Or a little less of that? 

But when the artist trusts their vision and makes their final stroke, any sense of doubt is replaced by an ultimate satisfaction. Then the only desire that follows is the will to reveal it to the world. This is the exact moment when a master decides that their work is finished. And this is the very moment that Jovoy has grasped and put into a bottle.

This new perfume is also a tribute to the seductive souls who each have their own rituals of preparation. The slow, measured method of dressing. The make up, the rice powder... these are all a prelude to seduction. And even if their gestures are different and their secrets proper, they all share a common ritual: their ‘final touch’ is the application of perfume.

Touche Finale is a reinterpretation of a perfume that has already left it’s mark in the history of the rebirth of Jovoy: 2006’s renowned Poudré.

After more than two years of work, the independent perfumer, Vanina Muracciole has managed to preserve the soul of the original Poudré, whilst exalting it, in this new, ultimate version. 

• Head Notes: Pink Berries, Mimosa
• Heart Notes: Cedarwood, Violet Leaf, Jasmine, Rose
• Base Notes: Heliotrope, Musk, Sandalwood

 

Based on an original perfume created by Oli Marlow and with the complicity of the independent perfumer Marie Schnirer of Maeslrom, the new fragrance Jovoy is a modern tribute to English perfumery and is called 21 Conduit St as the address of the London store of the brand where the project was born a few years ago. A modern look for an English perfume. When it comes to traditional English perfumery, the first thing that comes to mind is lavender.

 21 Conduit St Fragrance Notes: 

Grapefruit, Lavender, Bergamot, Rhubarb, Fir Balsam, Amaretto accord, Tonka Bean, Ambroxan, Modern Woods